Tags
ABOUT SALES
Module
Foundation
The truth WE DON´T KNOW where the prospects are in their journey or even if they have any interest; so we have to find out
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With this method we are basically improving the ratio of the equation ;
In the top ( numerator) ; the Conversion rate increases when you segment and personalize, while the LTV stays the same ( although it could be argued that more targeted communications could increase the average deal size)
In the bottom ( denominator) ; the CAC decreases when using the prospecting process and specially if you automate some parts of it