How Critical is to build growth foundations BEFORE committing to a Sales / Growth Milestone

Building growth foundations before committing to sales or growth milestones is critical for startups. Sales targets should be based on market reality and client potential, not just management KPIs. Abundance and fast-paced growth can lead to cutting corners and short-term strategies. A strong foundation is necessary to endure market changes and challenges. Building growth foundations requires setting aside time to strategize for the long run and prioritize business fundamentals over just raising money and achieving valuations.