Hubspot may not be the best CRM for everyone; its effectiveness depends on the specific needs of startups, SMBs, or enterprises. Users should define their processes and objectives before choosing tools, as Hubspot's integrated platform may require significant investment and expertise. While automated workflows are appealing, they depend on user engagement, which is often low. Focus on creating relevant customer interactions is crucial for conversion, and there are potentially better and cheaper alternatives available.
So I get this questions a lot in a number of ways ;
is the best for us ? how can we made the best out of it ? ¿ is the Hubspot Pro price justified ? or the most common from Hubspot users ; " we are not fully exploiting the software and so getting the results that we want "
So first start by clarifying 3 things;
- Best for who ? Starts up , SMB , Enterprise .. SO the question is Can you afford it and then ... should you afford it ? The free versions or the cheap entry level is very limited and to put it to work will require quite a number of hours a specialist ( not cheap ).
- Best for doing what ? Here is the key . THERE ARE MANY versions and functions inside Hubspot and MANY services and software to do it outside . By definition Hubspot can not be the BEST of everything . But WHAT THEY SELL IS THE ONE INTEGRATED PLATTFORM - do you need all , which parts? will you still need to integrate other outside ? So that lead to the third point , that should actually be the 1st
- Define first your process , then the tools. What stage are you and what objetives you have..to avoid tunnel vision. Otherwise you will be working for the tool , in their terms. What the best use of your resources ? None software is going to take you to the next level , is your work and how strategic are you in what you do , why and when - just a detail ; I get that you are looking for " automated workflows " because everyone wants to push a button automagically get leads .. but for "ANYTHING" to start working with Hubspot , prospects have to fill up a form .. and then the rest of the workflow .. but 98% of web visitors dont leave their email AND how many of you addressable market is actually visiting your site ?
I am a bit biased ; I have been a Hubspot partner startups program for accelerators and also have been Speaker in a number Webinar and Masterclass on their behalf for top accelerators like telefonica and others . One of my offerings is to help business define workflows that get the best of Hubspot
But Hubspot is not for everyone - and most important there are other options that might be better (and cheaper) for your case
Is not only about a landing pages, ads and popup forms. Not even about a content engine but about workflows that actually moves the customer to next step .
That requires a lot of tactical knowledge but -often overlooked - strategical decisions about what is our offering and what is the value proposition for each person AND at each moment of their journey
I am now working with startups in accelerators to build sales workflows that put the RELEVANCE in the center - and thats the key
In the most crowded market the only sustainable way to gain the attention to attract AND then the trust to convert is by being laser focus on what is that add value at every step.
That has to be designed independently of what tools you will use to orchestrate the delivery. Good news is that by increasing the relevancy and thus the conversion will have a multiplying effect for any acquisition channel ; your ads,you blog posts, social media etc..
There is a lot to discuss but I leave below an onverview on 3 key steps and honestly feel free to reach to have a discussion about your case where I can give you orientation and advise
PS- Here I leave a Webinar I did for Telefonica accelerator´s Startups about how to do a process to create Personalized Conversion Flows ( this is in spanish but is quite visual to grasp the concept or get in touch so i can give you the overview...)