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I help B2B startup founders get initial traction and close enterprise deals — with a modular system -SalesOS - that turns strategy into execution ☑︎
AKA - I help founders move from improvisation mode to scale mode
What is Sales OS ?
SalesOS is a strategic-operational system built in Notion, powered by AI, to help B2B tech startups clearly define their market fit, personalize sales strategies, and scale their execution with precision.
WHAT YOU GET:
1️⃣ Sales Operating System (SalesOS Hub)
- An organized workspace in Notion integrating your sales strategy, messages, content, and opportunity management into one actionable place.
2️⃣ Product-Market Fit Modelling
- Clearly identify your ideal customers, validate market needs, and sharpen how your product meets customer pain points.
→ See example: Positioning Playbook
3️⃣ Positioning System
- Clarify and tailor your message to resonate with different customer segments — and actually move deals forward.
4️⃣ Demand, Acquisition & Closing System (DAC)
- Structured and repeatable playbooks to generate demand, execute effective follow-ups, and systematically close deals.
- Includes ready-to-use sales content (emails, hooks, messaging).
5️⃣ Enterprise Sales & Opportunity Management
- A clear framework for approaching Enterprise B2B Contacts, Accounts and Deals.
- Transparent opportunity tracking and pipeline management directly in Notion.
→ See example: Enterprise Sales System
WHY ?
SALES IS CORE—it is the #1 driver of your Startup's Value .
Too many founders try to scale sales without working the foundation first.You need to fix your Sales FIRST.
You don’t need another CRM or guide to tell you what to do -You need clarity you can act on
🚩 Stage | ⚠️ What’s happening | 🎯 What you need | 🔗 Relevant Modules |
⬜ MVP → PMF | You're talking to users, but nothing's clear. No message, no feedback loop, no system. | A simple structure to learn from every conversation and clarify what to say and do. | |
🟧 Early Traction → Sales Process | You’ve sold to some customers, but each sale was different. There’s no consistent process. | A focused, repeatable system to align your messaging, follow-ups and sales actions. | |
🟩 Scale Founder Sales → to Team Selling | You know the offer works — now the bottleneck is you. You need others to execute without reinventing. | Playbooks, visibility and workflows your team can run on their own. |
Take control of your Sales with a system that fits your startup — and how you actually sell
HOW ?
A modular Sales system for B2B Startups , developed in Notion and enhanced with AI for more personalized execution in less time
PRODUCT MARKET FIT
- Be able to fix gaps and reduce friction in the Sales process with the right Actions and Contents for each sales motion
POSITIONING
- Build Tailored Sales Value propositions to personalise the Messaging, the Content and the Sales Playbooks to be relevant and get better conversion
ENTERPRISE SALES PROCESS
- Move From Random actions ( that get random results) to the compound effect of a process with Programatic constance
⚙️ How do we work together?
We will create a modern sales Revenue Engine to Sell to the Enterprise
An actionable model for your Sales Operations, with everything you need to do to sell in B2B and harness the power of AI for Sales.
This is a hands-on, no-fluff process. We’ll co-build your SalesOS step by step, based on your real challenges and customer context. Here’s how it usually works:
- Strategy session to get aligned
- Build your SalesOS around your startup
- Train your own AI to work for you
- Iterate together, live
- Support along the way
We’ll dig into where you are, what’s working (or not), and how your Go-to-Market fits your product and the people you're trying to sell to.
I’ll set up a Notion-based workspace tailored to your current stage — covering positioning, messaging, outreach, follow-up, and opportunity management.
We’ll configure a AI-based assistant that understands your startup and helps you generate content, messages, or responses — fast and on point.
Each week, we’ll meet and work directly inside your workspace: testing flows, refining your narrative, and adapting things to real deals you’re working on.
1 on 1 Meetings , email or async — I’ll stay close and available to help you apply the system in practice. Just what works, for you.
WHAT TO DO NOW to BE CONFIDENT ABOUT YOUR SALES
Setup a repeatable, scalable and transferable Sales Process, Get your Positioning , Messaging and Selling into easy to execute & done ✅
Free 1 Guided Sprint Trial
We implement the first block of your SalesOS (BaseOS , Segmentation or Pitch) with you in 1 week.
Afterwards, you decide if you want to continue at your own pace (from €490/block)
Pick your time for a free exploration👇
👋 About Me
I help Founders, VCs and Accelerators master Enterprise Sales to growth with clarity and speed.
Hi, I’m Jorge. I’ve spent over 20 years in B2B Sales , from leading roles at companies like Cisco to building and scaling my own SaaS and tech startups. This journey gave me a solid foundation at the intersection of Sales, Marketing, Technology and Startup Growth.
I’ve worked hands-on with fast-growing companies across Europe , from the UK and the Netherlands to Spain, France and Italy and I found out that:
- Success in B2B Sales isn’t about trying more tactics or even try harder
- Is not about being lucky or have “connections”
👉 It’s about doing the right things, in the right order, at the right moment.
If you need clarity, structure and a system to turn early traction into repeatable growth, let's talk.
I help to design Sales Processes with No-Code Tech, Content and Sales Fundamentals to build Sustainable Growth
Follow for more and stay in touch ♥️
Are you a founder or part of a startup?
You can qualify for 3 free months of the Notion Business plan with Notion AI (valued at more than $6,000).
Built in Notion - what else? Based in Europe 🇪🇺 work in 🇬🇧 & 🇪🇸 ©️ Jorge Araluce 2025