Sometimes it can be difficult to come up with a clear view of what is best for each customer.
A helpful tip is to consider what type of content you would use to convey the message. Is it a broad topic that can be approached from various angles and use cases? This sounds like a top value proposition.
For example: Use Notion to streamline business processes.
Or is it something that you could write a comprehensive, in-depth piece about, with data, research, and aspirations to create an epic article that caters to multiple stakeholders? This sounds like an L2 Segmented Proposition.
For example: How to create hyper-personalized messaging
You could then re/purpose it to cater for different segments , like company types ( SME, Startups ) , Sectors ( for Finance, Technology, in SaaS ) or even roles ( as a Sales Rep, As a Product Manager , as a Founder raising funding )
All of the above are a specific case or pain point for a particular type of customer in a situation , so good tactical content for a laser-targeted proposition.