Containers of Value to help deliver your points
Content is anything that helps to convey a point so that customers can understand what they need to know to move forward in a particular moment.
Customers have questions that need to be solve to move on - that is their buyer Journey and your Content should be the best help for them
Each Message and the Content you share let customers go deeper in their understanding of your solution to their problems and in the building of trust of you ( that goes layer by layer) so it needs to be a continuous journey .
The idea is to break whatever is needed to explain a Solution into parts adapted to different media channels and also moments of the buyer journey
Each content Item published or sent should be connected to a "TOPIC" , related to a Buyer Signals of Interest and ultimately belong to a Story that leads into a Proposition .
How to build Content for Sales
CONTENT FOR SALES :
We need to create Containers to SHOW and PROOF our “Claims” ( our Value propositions and Positioning Stories)
The aim is to deliver something RELEVANT based on the CONTEXT of the Customer INTEREST , the Customer MOMENT and the PROPOSITION- the Story being positioned
