CategoryDependencyDone?LevelKey ResultRelated ActivitiesDefine Product Levels, Versions and FunctionalitiesDiscuss the level of SEGMENTING the Messaging for the targeted Segments ( prioritised) Analisys & Prioritization of Product Propositions-Select Focus PODsOutputsProducts connected to Value Drivers by Stakeholder and to “your Angle”A benchmark to compare and priorities Propositions to Market Connect Each Persona and Business Segment with the Value Proposition that means something to them‣To be done