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My (personal) view
Build a Sales Operations System ( Sales OS) to programmatically Target, Attract and Convert a critical mass of prospects interested i
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About Sales OS
The SalesOS is a structure to define your Go to Market strategies by modelling what it takes to win each Customer: to understand what is needed to win -what to do , what to say and what to show , so you can prioritise what needs to be done to be more relevant , to improve your conversion/win rate and so focus on the Go to Market strategies that generate the best Sales Velocity
The Sales Operating System ( SalesOS): Orchestrate your Sales Architecture to make sales Flow
You need to be relevant a lot of times to win the attention and keep it all the way to close a sale , which requires a systematic approach
What you get : The blueprints for Sustainable Growth → Get Clarity with a Structured Process to focus on what it takes to win each Customer
What is it: An integrated command center that connects the commercial facets of the business; Where Strategy Meets Execution
How to do it: Build an actionable Process to make Sales flow by being relevant to what each customer needs at each moment, matching their interest to fine-tuned value propositions with the right Messaging & Content across the journey & the channels . You need to define
- Products & Propositions that match Customer Value Drivers and are relevant to each stakeholders at each Stage
- Prospect by Buyer Signals that fit your messaging & content for each stakeholder to improve response with a legit Reason to Reach out and conversion with On point Conversations
- Content Engine creates the "building blocks " to standardize the Focus Point to Define, Distribute and Re-purpose assets for Inbound ( make them come to you) and Outreach ( get to them)
- Sales Playbook for the Relationships flows; Build or fine tune your sales funnels as easy as rows -with the Actions, the Messaging and the Content that move each stakeholders to their next stage.
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