Case Study: Synnect Technologies - building the Sales Process with SalesOS
Context:
Synnect Technologies, a Spanish startup specializing in real-time data interoperability and exploitation solutions for Industry 4.0, faced significant challenges in its sales process. Despite having innovative technology, the company struggled to expand beyond its initial niche in the defense sector and adapt its message to different industries.
Challenges:
- Difficulty in adapting the sales pitch to different industrial sectors
- Lack of structure in the sales process, resulting in low efficiency
- Need to scale sales beyond current customers in the defense sector
- Absence of a clear strategy to address the broader industrial market
Solution: Implementation of SalesOS
Synnect Technologies implemented SalesOS, an operational framework based on Notion that integrates marketing strategy with sales execution. This solution allowed:
- Creation of a customized model in Notion to organize customer information and positioning
- Use of artificial intelligence to automatically generate personalized content and messages
- Structuring of the sales process with clear and repeatable steps
- Development of segmented value propositions for different industries
Implementation:
The implementation process included:
- Training sessions for the Synnect team on using Notion and SalesOS
- Development of a detailed work plan with follow-up sessions
- Creation of templates for key steps in the sales process
- Integration of AI tools for personalized content generation
Results:
After implementing SalesOS, Synnect Technologies experienced:
- Increased efficiency in managing sales opportunities
- Significant improvement in the ability to adapt their value proposition to different industrial sectors
- Increase in the conversion rate of prospects to customers
- Successful expansion into new industrial markets beyond the defense sector
Testimonial:
"SalesOS has transformed our approach to sales. We now have a clear structure that allows us to be agile and relevant in every interaction with potential customers, regardless of the sector. This has opened doors that previously seemed inaccessible." - Crist贸bal Beltr谩n, Co-founder of Synnect Technologies
Conclusion:
The implementation of SalesOS allowed Synnect Technologies to overcome its sales challenges, providing a clear structure and effective tools to personalize its approach in different industries. This transformation not only improved operational efficiency but also laid the foundation for sustainable growth and successful expansion into new markets.